Darcy Neighbors, founder and CEO of CIM Marketing Partners, conceived the DJs for PJs® idea while serving as an active member of the Leadership Las Vegas Class of 2003. During a leadership class visit to Child Haven, a local shelter for abused and neglected kids, Neighbors identified a great need for providing clean, wearable pajamas to the children who come to stay at the shelter.
After she confirmed the needs of the shelter and realized how great the demand really was, she quickly created a proposal for her leadership class, which was enthusiastically adopted as the annual project. With the talent mobilized, and a partnership with a local radio station, DJs for PJs was officially launched in 2003.
In its first year, the DJs, the Leadership Las Vegas Class of 2003 and a host of celebrities and committed volunteers collected 3,000 pairs of pajamas. Since it's inception, we have collected and donated 65,540 new pajamas to charitable non-profit organizations.
Over the years, DJs for PJs has evolved with donations taking place annually. Event day brings out local deejays, dressed in their pajamas, who broadcast all day long from the designated drop-off locations. In addition, celebrities and elected officials stop by to lend their support, and, from early in the morning until after dusk, concerned citizens, civic and business group representatives, firemen and policemen, school kids and parents, all drop by to donate new pajamas to this worthy effort.